Walt Mossberg

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Craplets on TV

Just nine days after my April 5 column condemning the practice of loading Windows PCs with “craplets” — useless, crippled, trial software and offers and ads that litter the desktop — Apple posted the ad below making fun of the practice.

Of course, it isn’t 100% accurate. While Macs come with a clean desktop and very little third-party bundled software, they all do include in the Applications folder a trial version of Microsoft Office, and the Pro models also include trial versions of two of Apple’s own products, iWork and FileMaker Pro. So, while Macs are much better than Windows machines on the craplet front (my new Sony came with 24 craplets,) they are not perfect.

But the ad is funny.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik