Walt Mossberg

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Craplets on TV

Just nine days after my April 5 column condemning the practice of loading Windows PCs with “craplets” — useless, crippled, trial software and offers and ads that litter the desktop — Apple posted the ad below making fun of the practice.

Of course, it isn’t 100% accurate. While Macs come with a clean desktop and very little third-party bundled software, they all do include in the Applications folder a trial version of Microsoft Office, and the Pro models also include trial versions of two of Apple’s own products, iWork and FileMaker Pro. So, while Macs are much better than Windows machines on the craplet front (my new Sony came with 24 craplets,) they are not perfect.

But the ad is funny.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer

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