Kara Swisher

Recent Posts by Kara Swisher

C-Span, Penthouse and a Nun: Kara Visits the Floor of the Cable Show

Speaking of experiments, posted below is my first crude video, shot on the floor of the Cable Show yesterday. I used the inexpensive Flip camcorder I wrote about last week in this post and just meandered around and recorded some observations. As you will see, the cable industry can rest easy in their worries about Web broadcasting for now.

But just for now.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web