War Is Peace. Freedom Is Slavery. Ignorance Is Strength. DRM Is DCE.

You can’t put frosting on manure, but HBO’s Chief Technology Officer Bob Zitter isn’t above trying. Speaking at the National Cable & Telecommunications Association show in Las Vegas, Zitter said Digital Rights Management is a lousy name for a technology that allows consumers “to use content in ways they haven’t before.” DRM, said Zitter, emphasizes restrictions, when it should really emphasize possibilities. And so Zitter would like to see it renamed. As DCE, or Digital Consumer Enablement. “I don’t want to use the term DRM any longer,” said Zitter, whose CV apparently includes a lengthy stint at the Ministry of Truth.

Digital Consumer Enablement a good name for measures that limit the way we can use digital content? Please. That makes about as much sense as Windows Genuine Advantage …