Kara Swisher

Recent Posts by Kara Swisher

In a Word…

Appalling.

That would be the one to use for this recent television ad for the we-try-harder search engine Ask.com.

Although you have to give them credit for finding Kato Kaelin, perhaps the worst house guest in history (or the best if you’re O.J. Simpson, given that his clueless testimony hurt the prosecution).

But not much.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work