John Paczkowski

Recent Posts by John Paczkowski

All Your Ads Are Belong to Us

googlebot.jpg Maybe Google’s manifest destiny really is to control the world’s advertising–online and off.

Encouraged by the latest results of Google Print Ads, a service that allows advertisers to buy traditional newspaper space in 50 national and local papers, the company is expanding it to include 225 newspapers. Together those publications have a combined circulation of almost 30 million and serve all but three of the top 35 media markets, which could be a compelling proposition to the hundreds of thousands of Google AdWords users who are now eligible to purchase ad space in them. “We believe newspapers are a critical component in the marketing ecosystem,” Spencer Spinnell, head of sales strategy for Google Print Ads told the New York Times. “More than 50% of adults read newspapers every day, and marketers are always trying to reach new customers. It’s always a great multiplier effect when marketers think holistically both offline and online.”

Yeah. And it’s always a great multiplier effect when Google thinks holistically about newspaper advertising, which, after all, is a $48 billion-a-year business run by the same industry whose astonishing lack of foresight helped make Google into the online advertising juggernaut it is today.


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”