Kara Visits WeeWorld in London
While on my visit to London, I wanted to drop into an up-and-coming start-up here, and so I went to see WeeWorld, an avatar-based social network aimed at teen girls mostly.
Funded by Benchmark Capital’s London colleagues and also Accel Partners, it is typical of a European Web company in its worldwide focus (instead of just the basic U.S. obsession of most in Silicon Valley), even though its CEO Celia Francis (whose online avatar is pictured here) has longtime Silicon Valley experience and is an American.
The site allows a user to create a “WeeMee” character to interact with others on the site or anywhere really, blog, email and even play games. It is gaining traction nicely, it seems.
So here’s a video about my visit to WeeWord, chatting with Francis about the European market and WeeWorld’s not-so-wee world, opening with another tiny tech tour of London: