Kara Swisher

Recent Posts by Kara Swisher

Steve Jobs as Mainstream?

Don’t miss Lance Ulanoff’s piece in PC Magazine about the growing popularity of Apple’s Mac, especially since this is coming from a PC-centric publication.

Writes Ulanoff:

When we do, eventually, look back–and a decade or so from now, we will–we’ll try to pinpoint the moment when Apple’s Macintosh and OS X began to pick up significant steam.

“Was it when OS X first launched, or the arrival of the first all-in-one, flat-panel iMac? Perhaps it was the moment when Apple chose Intel (and maybe Intel chose Apple)? Maybe it was the lackluster launch and sales performance of the Microsoft Windows Vista operating system?

“I’d say all of these elements share credit (some might say blame). In fact, it’s the confluence of these and other events that make this the perfect time for Apple’s market share to creep up past 10% to 15% and then 20% and then, well, beyond.”


Well, we’ll see about that, but only if–in my mind–Apple’s iconic CEO Steve Jobs strikes even more and more significant partnerships around the tech space. That includes heavyweights like Google, Yahoo and even MySpace.

While that might not mean a big bear hug with Microsoft (although iTunes is one of the most popular pieces of Windows software), pictured here at the D5 conference, it’s in Jobs’s interest to control the experience–a unilateral solution–while also showing an ability to be open to all kinds of innovation not created in Cupertino.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus