(See Corrections & Amplifications item below.)
In an attempt to jazz up its image, the stodgy behemoth recently introduced a line of thin, sleek, colorful consumer notebooks, the XPS M1330 series, but has been unable to build the machines on schedule.
Now, Dell is making another interesting move to better address the market. It has introduced a new sub-brand of computers intended for perhaps the most poorly served segment of computer buyers: really small businesses with 25 employees or less that have no full-time IT departments.
The new Dell line for these very small businesses is called Vostro. It fits into a new Dell brand lineup. All Dell’s consumer models, both laptop and desktop, are called Inspirons, a name formerly reserved only for laptops. Big business models are still called Latitude, Optiplex or Precison. High-performance consumer models are called XPS.
I’ve been testing a midrange Vostro model, a laptop with a 15.4-inch screen called the Vostro 1500. It’s a bulky, plain machine with nothing built in that Dell doesn’t already offer on consumer models, and some omissions that could make for extra setup work for small businesses. But it is fairly affordable and, to Dell’s credit, it comes without the useless trial software Dell and others cram onto consumer PCs.
Judged by its hardware and software, the Vostro 1500 is mostly a branding-and-marketing ploy at the moment. Dell concedes the new line is “just a first step” in what it swears will be a major initiative to serve very small businesses.
The only real small-business innovation lies outside the product itself: a dedicated phone support staff that Dell says has been trained specifically to serve these small companies. But unless you pay extra, you’ll still be dealing with support people based outside the U.S. — in Canada and in the Philippines, far from Dell’s Texas headquarters. Only time will tell if these folks can really provide better-than-usual service.
The Vostro 1500 starts at just $549, but that base model has very little memory and a small hard disk. The configuration Dell lent me for testing, with a decent two gigabytes of memory and a 160-gigabyte hard disk, plus an extra-large battery and a built-in Sprint cellular modem, costs $1,701. Dell says it’s available today at a promotional price of $1,327. The optional Sprint service requires a monthly fee, usually $60.
There are three other Vostro laptop models, including a very basic design called the Vostro 1000 that starts at just $449. Dell also offers Vostro desktops.
The Vostro 1500 I tested came with Windows XP instead of Windows Vista. Most Vostro models can be ordered with XP, which may be a welcome choice for small businesses that don’t want to wrestle with the continuing lack of compatible software and hardware for Vista.
Dell touts several features that it builds into the Vostro machines. One is a network setup program called Network Assistant. Another is PC Tuneup, which is maintenance software. A third is an online backup service that stores up to 10 gigabytes of data.
These are all useful, but none is new or tailored to small businesses. All were already available for Dell’s consumer models, albeit for small fees. Even the choice of Windows XP and the option to order a computer without any trial software have been available on some Dell consumer models.
Still, there were some surprising omissions on the Vostro that I tested. There was no security software, not even the usual 90-day subscription. Dell notes that you can opt to get the 90-day subscription free of charge and buy a 15-month security package for $79. It figures that many small businesses might already have access to security software. But because this is a necessity, installing it after the fact could be a hassle.
The Vostros with XP, like my test unit, also lack a modern, secure Web browser. They come with the old, insecure Internet Explorer 6.0 instead of Mozilla’s Firefox or Microsoft’s much safer Internet Explorer 7.0. A small business buying a Vostro with XP would have to immediately replace the browser.
And the Vostro doesn’t come bundled with any small-business software.
In my tests, the Vostro 1500 performed just fine, running quickly and easily connecting to my Wi-Fi network. But it’s a heavy, thick box that would be a burden for travelers. My configuration tipped the scales at seven pounds.
Yet, the battery life was only fair for such a bulky laptop, even with the extra-large battery. In my harsh battery test, where I turn off all power-saving software and play a loop of music, the Vostro 1500 lasted three hours and 36 minutes, meaning you’d likely get five hours, at most, in normal use. The standard battery would get you about a third less power.
Overall, the Vostro 1500 is just an OK laptop, which isn’t different enough from consumer models to really earn the small-business designation it claims.
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Corrections & Amplifications:
Dell Inc. has introduced a computer line named Vostro for users at very small businesses. An earlier version of a headline on this column incorrectly said the line was named Vostra.