Kara Swisher

Recent Posts by Kara Swisher

QiGO: The Entire D5 Demo With Walt Mossberg and Kara Swisher

Sometimes, given that it still remains complex to figure out for some, wouldn’t it be nice if the Internet was as easy to use as turning a key in a lock?

Well, that is the simple, yet sensible, concept behind QiGO, a key-shaped USB device that links you instantly to a specific Web site when it is inserted in your computer. The applications for the keys–from being able to create safe kids’ sites to creating fan sites for artists to visiting paid adult pages without a trace–are endless.

qigo2.JPG

By way of background, D: All Things Digital, the annual tech and media conference Walt Mossberg and I host, has been sold out with a long wait list every year we have put it on.

That has meant only a few hundred people can see the interviews and also demos we do live onstage with some of the tech and media industry’s most interesting and important players and products.

The lineups have included Microsoft’s Bill Gates and Apple’s Steve Jobs, as well as Eric Schmidt of Google, IAC’s Barry Diller, Meg Whitman of eBay, Cisco’s John Chambers and many others.

And we’ve demoed stuff like the Treo when it first came out, as well as digital toilets, Wi-Fi phones and much more.

We usually post the photos and videos of the interviews and demos six or more months after they take place on a separate conference site. This year, our Digital Daily’s John Paczkowski liveblogged D5 and also posted video highlights from all of the sessions immediately on our newly launched site here.

Now, we are posting videos of every session of the 2007 conference here, in full, and we have made all our photo galleries, hosted by SmugMug and mostly shot by our fabulous Asa Mathat, public too. You can also access our videos via the site’s master player here.

Every day, I am going to highlight a different interview or demo from the conference.

Today, it is our QiGO demo, a product I like for its simplicity and ease of use and that it aims for non-techie audiences (its creators have also invented hit toys, so this is no surprise):


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Over the last couple of years, we’ve had to build a lot of stuff just to fight for survival, so we don’t get crushed by a Facebook or Google. It’s been like working our way through [video game] Mike Tyson’s Punch-Out.

— Foursquare’s Dennis Crowley, in a Fast Company article by Austin Carr