Kara Swisher

Recent Posts by Kara Swisher

The UnArrington

I know it might begin to feel as if the “fake” Web site trend could be waning after the unmasking of the popular Fake Steve Jobs. (Is it just me or do you feel a touch of ennui, like after Sam and Diane finally did it on “Cheers”?)

But judging from the fake CrunchFood site, a parody of tech blogger Michael Arrington‘s work, the genre is still cooking–literally.

rose

And this post on rosé wine, which I print in its entirety, is as close to genius as it could get in the fake voice of Arrington:

We all grew up drinking wine, but after a while the same old red and white became … I don’t know. Uninspiring? Sure, they got us drunk, but frankly over time they became just like every other alcoholic beverage: borrring.

“But I just got tipped off to something significantly better, and it’s solid gold: Rosé.

“This is a no-brainer, why-didn’t-I-think-of-that drink—a dead simple mashup of one-half red wine and one-half white. Every self-respecting drinker should be slapping himself/herself upside the head over having not thought of this.

“In my opinion, rosé could soon be in a battle to the death with wine coolers for supremacy in the Effeminate Alcohol 2.0 space.”


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus