John Paczkowski

Recent Posts by John Paczkowski

Neat Idea, but How Do I Get the CD in My Cellphone?

ringles_megatron.jpgFew industries have greater allegiance to dying media formats
than the record labels. To wit, Sony BMG’s latest attempt to keep sales of CDs afloat, the “ringle.”

What is a ringle, you ask? Well, it’s a new product that conveniently packages a hit song and a digital ringtone in the near end-of-life CD single. For $5.98 or $6.98.

Or, to put it more simply, it’s the stupid person’s idea of a clever person’s new media format.

“Each ringle is expected to contain three songs–one hit and maybe one remix and an older track–and one ringtone, on a CD with a slip-sleeve cover,” Billboard explains. “The idea is that if consumers in the digital age can download any tracks they want individually, why not let them buy singles in the store as well?”

Wow. If that’s the best the industry can come up with, Apple has nothing to worry about.

(Image courtesy the Megatron Don)


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work