Jobs: ‘My Master Plan Is Going Exactly According to My Master Plan.’
In addition to a torrent of complaints from early adopters, the iPhone’s $200 price cut appears to have spiked sales of the device. Piper Jaffray analyst Gene Munster estimates that iPhone sales rose from 9,000 to 27,000 per day after Apple announced the cut last week.
Clearly, the move is having the effect Apple CEO Steve Jobs intended. It’s tempered a major sales objection and expanded the market for the device. Question is, can Apple maintain those kind of sales numbers? Munster doesn’t think so. He believes this initial surge will eventually scale down, leveling off at a solid 50% increase in sales compared with the pre-price-cut number. Munster reckons Apple will have sold a total of 1.28 million iPhones by the end of the quarter.