Kara Swisher

Recent Posts by Kara Swisher

Kara Visits Slide's Max Levchin, Part 2

Here is the second of three interviews with Slide CEO and founder Max Levchin. If you want to read more about why I visited him, see this explanatory post.

In this part, he discusses how one might make, oh yes, actual money in the widget game. Guess what? One Slide ad salesperson has a lot of work to do!

If you want to see others, they are here:

Part 1

Part 3


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web