Kara Swisher

Recent Posts by Kara Swisher

BoomTown Went to the TechCrunch40 Conference and All You Get Is This Lousy Video

While we subjected our stalwart John Paczkowski of Digital Daily to the onerous and potentially mind-numbing task of live-blogging Jason Calacanis’s and Michael Arrington’s TechCrunch40 conference, BoomTown broke some news (on the Yahoo-Zimbra $350 million deal), wandered around and basically schmoozed.

In addition, cupcakes were had.

(The day also included a pricey payback lunch for a bet I lost about News Corp.’s acquisition of Dow Jones.)

Thus, here is my video on the event that featured tech start-ups, Web start-ups and–did we mention?–more tech and Web start-ups.

And, as usual, Scoble!


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web