John Paczkowski

Recent Posts by John Paczkowski

Google's New Mission: 'Organize the World's Information and Make It Universally AdSensible’

In its latest attempt to organize the world’s information and make it universally AdSensible (har-de-har-har), Google is introducing a rich-media, dynamic ad widget. Google Gadgets, as the company calls them, are essentially content-heavy interactive ads tricked out with the contextual targeting capabilities of Google’s AdSense network. “Web sites within Web sites,” as Google explains.

Or rather promotional Web sites within Web sites. Imagine Facebook’s “Top Friends” widget if it were instead filled with a list of, say, Clorox products. “Consumers are pulling in content from multiple sources,” said Christian Oestlien, the Google product manager overseeing the Gadgets program. “It is what we are calling the componentization of the Web. The Web is sort of breaking apart into smaller pieces.”

The announcement of this new ad avail is a timely one. According to online measurement company comScore, more than 48% of Internet users in the United States–over 87 million people–use widgets. That’s the sort of audience metric marketers swoon over. And Google knows this all too well, although apparently it’s a proconsumer initiative and not a money-making one when viewed through its “don’t-be-evil” lens. Said Oestlien, “We’re not trying to monetize every single event that happens in a creative, [we want advertisers] to make rich creative ads that are really useful to the end user.”

Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google