John Paczkowski

Recent Posts by John Paczkowski

Just Because We Acknowledge Viewers Want Control Doesn't Mean We're Going to Give Them Any

clockwork.jpgBoy, NBC Universal really has those broadcast TV blinders bolted on tight, doesn’t it? Just weeks after yanking its programs from Apple’s iTunes store, the company announced plans for a download service of its own, one that combines the convenience of the Internet with that mainstay of pre-DVR broadcast television, the unskippable advertisement. The service is called NBC Direct and it will offer free episodes from a selection of the network’s more popular shows for display with NBC’s proprietary Windows-only software.

“With the creation of this new service, we are acknowledging that now, more than ever, viewers want to be in control of how, when and where they consume their favorite entertainment,” said Vivi Zigler, executive vice president of NBC Digital Entertainment.

Ironic then, that commercials will be embedded in the programs and viewers will not be able to skip through them. Even more so that downloaded programs expire within a week of their original on-air date–not a week after they’re first downloaded. “Kind of like ‘Mission: Impossible,’ ” NBC Universal Television Group president Jeff Gaspin told the New York Times, “only I don’t think there would be any explosion and smoke.”


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

Latest Video

View all videos »

Search »

The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald