John Paczkowski

Recent Posts by John Paczkowski

New Dates Added for Steve Ballmer 'Wild and Crazy CEO' Tour

ballmerfist1.jpgMicrosoft CEO Steve Ballmer is on a roll.

Last week he dismissed Facebook as another GeoCities. Now he’s gone and branded Google as Big Brother.

“Our Windows Live Hotmail, in and of itself, doesn’t generate much ad revenue,” Ballmer told an audience at the Microsoft Startup Accelerator Program in the United Kingdom. “So we’ve had to put, essentially, a whole portal around it because the traffic around it is very valuable but it’s not very easily monetized in the context of mail. Google’s had the same experience, even though they read your mail and we don’t. That’s just a factual statement, not even to be pejorative. The theory was if we read your mail, if somebody read your mail, they would know what to talk to you about. It’s not working out as brilliantly as the concept was laid out.”


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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