Web 2.0 Summit: Gaming
Trip Hawkins, Founder & CEO of Digital Chocolate, and Robert Kotick, CEO of Activision, take the stage to discuss “core gaming” with Webb Alert host Morgan Webb.
A bit slow getting started here, but Hawkins soon gets things moving by claiming traditional content is dead. We’re headed toward a world of immersive, social content, says Hawkins, a world in which content isn’t something that we pay to watch or listen to, but something we pay to participate in–a social experience.
Rumor has it Kotick is a huge fan of Activisions Guitar Hero game, but you wouldn’t know it from his demeanor. No axeman, he’s perfectly suited to discussing “casual gaming.” Webb asks if Kotick feels threatened by such gaming, which isn’t really Activision’s forte (at least not yet). The video business as you would traditionally define it is a $30 billion business, says Kotick, and we’re the No. 1 player in that market. To the extent that anything extends that market, we’re happy, he adds.