Kara Swisher

Recent Posts by Kara Swisher

Marketing Chief Leaving Yahoo

dunaway

Chief Marketing Officer and head of its Customer Experience Division Cammie Dunaway will be leaving Yahoo Nov. 2.

Yahoo officials confirmed the departure to me and said Dunaway (pictured here) was seeking “new opportunities.”

Despite the job, the well-liked exec has not been one with a huge profile at Yahoo, so it is not clear to me what this means, as marketing issues have also not been a big focus at the company. That might change as Yahoo seeks to keep its traffic from falling and also reinforce its well-known brand.

Dunaway joined Yahoo in 2003 and was charged with, according to Yahoo’s Web site, “overseeing key initiatives that focus specifically on the consumer, including global branding and marketing efforts, consumer insights, user experience and design, editorial, policy and customer care.”

She had spent 13 years at Frito-Lay, supervising brands such as Doritos, Cheetos, Lay’s, Ruffles and Rold Gold pretzels.

UPDATE: Here’s some lovely memos posted on Valleywag about the departure: Dunaway’s (she still bleeds purple! Ouch!) and one from Yahoo President Sue Decker, which kind of muddies already muddy waters.


Latest Video

View all videos »

Search »

The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald