John Paczkowski

Recent Posts by John Paczkowski

SuperCoke! Application Adds Serious Fun to Facebook!

cocafacebook.jpgThink you’re plagued by Facebook friend requests from strangers now? Just you wait.

Facebook ushered in a new era of socially networked advertising this afternoon, announcing Facebook Ads, a new advertising program that allows businesses to use information about Facebook members to deliver targeted ads.

The new program is threefold: First, it allows advertisers to create profile pages for their brands and Facebook users to add them as friends, making themselves “fans” of companies (Think of it as ‘Zombies,’ but with Coca-Cola and Blockbuster …) . Second, it makes it possible for users to “share” marketing messages with friends via Social Ads – advertisements served up in concert with related actions users have taken on the site. Finally, it provides advertisers with data on the interests of the social-networking site’s millions of users. The system doesn’t yet allow for the display of advertising on other sites, but you can be sure that’s coming.

“Facebook Ads represent a completely new way of advertising online,” Facebook founder and Chief Executive Mark Zuckerberg told an audience at the ad:tech marketing conference in New York. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation.”

The, ahem, “conversation” will begin with 12 major advertisers. Among them, Blockbuster, CBS, Chase, the Coca-Cola Co., Saturn, Sony Pictures, the New York Times Co. and Verizon.


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik