Andy Jordan of WSJ.com’s Tech Diary makes sure the cabbies in Manhattan don’t take him the long way around. New Yorkers react to taxis with GPS and other gadgety doodads:
The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.
— Felix Salmon, writing about the potential of native advertising on the Web