Kara Swisher

Recent Posts by Kara Swisher

Andy Jordan and Digitized Taxis!

Andy Jordan of WSJ.com’s Tech Diary makes sure the cabbies in Manhattan don’t take him the long way around. New Yorkers react to taxis with GPS and other gadgety doodads:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web