Kara Swisher

Recent Posts by Kara Swisher

Another Day, Another Ad Network!

Exactly how many online advertising networks can dance on the head of a pin?

angel

One more, I guess!

At the Reuters Media Summit in New York yesterday, Fox Interactive Media President Peter Levinsohn revealed plans to take its MySpace online ad network out for a walk across the whole of its own group of sites and also outside it, including handling ad serving.

The network, which will be called “FIM Serve,” will focus on display ads, which will not presumably conflict with its Google deal that covers search ads.

Of course, with Google’s purchase of DoubleClick, that puts FIM Serve in direct competition with the search giant, as well as with biggies like Microsoft, Yahoo and AOL, all of which have been snapping up all kinds of smaller ad networks for hundreds of millions of dollars of late to grow their businesses. Oh, yes, and also social-networking rival Facebook, which will also try to extend its new fledging network outward.

With all the big players jumping into a still-developing market, it will be interesting to see exactly how many can co-exist peacefully.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik