Kara Swisher

Recent Posts by Kara Swisher

WSJ Online Video: Games Companies Play

Here’s two interesting WSJ Online videos about the fast-changing video games industry.

This one is about the recent hookup between Vivendi and Activision, in a big deal that has shaken up the scene:

And this one is an interview with Electronic Arts’ John Riccitiello by WSJ’s Nick Wingfield:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web