Kara Swisher

Recent Posts by Kara Swisher

Digital Snowball Fight!

How could I not post this beauty from the folks at JibJab Media, in which Walt Mossberg and I get to smack Microsoft’s Steve Ballmer and Bill Gates, as well as Apple’s Steve Jobs more painfully, with snowballs?

The video card is part of a recent deal the online video creators just inked with BermanBraun Media–an independent production company headed by Hollywood players Lloyd Braun and Gail Berman–to make personalized ads using JibJab’s comic head-cut digital short technology.

The videos, which users can create for free with an ad at the start from Diet Pepsi Max, is the first major initiative for BermanBraun’s online division using Pepsi-sponsored online content.

BermanBraun announced a deal last July with PepsiCo to support original entertainment content developed for online platforms.

You can see one with a 10-second pre-roll ad embedded here, as well as another one here called “Menorah Hora,” which stars Google’s Larry Page and Sergey Brin and Page’s soon-to-be wife Lucy Southworth (Happy wedding this weekend!), as well as YouTube’s Chad Hurley and Steve Chen.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik