Kara Swisher

Recent Posts by Kara Swisher

Digital Snowball Fight!

How could I not post this beauty from the folks at JibJab Media, in which Walt Mossberg and I get to smack Microsoft’s Steve Ballmer and Bill Gates, as well as Apple’s Steve Jobs more painfully, with snowballs?

The video card is part of a recent deal the online video creators just inked with BermanBraun Media–an independent production company headed by Hollywood players Lloyd Braun and Gail Berman–to make personalized ads using JibJab’s comic head-cut digital short technology.

The videos, which users can create for free with an ad at the start from Diet Pepsi Max, is the first major initiative for BermanBraun’s online division using Pepsi-sponsored online content.

BermanBraun announced a deal last July with PepsiCo to support original entertainment content developed for online platforms.

You can see one with a 10-second pre-roll ad embedded here, as well as another one here called “Menorah Hora,” which stars Google’s Larry Page and Sergey Brin and Page’s soon-to-be wife Lucy Southworth (Happy wedding this weekend!), as well as YouTube’s Chad Hurley and Steve Chen.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald