Kara Swisher

Recent Posts by Kara Swisher

Marthapedia–It's a User-Generated Thing!

Incredibly, it is the 25th anniversary of Martha Stewart’s first big splash with her iconic book, “Entertaining,” which pretty much ushered in the boom in lifestyle content.


While Stewart is known for her focus on home-making skills, some might not know that she is also a bit of a geek, who has been a fixture at many tech events over the years.

For example, she has been an active audience member at our D: All Things Digital conference over the last two years (here she is at D4, grilling Sony CEO Howard Stringer about why there had to be so many wires with her devices).

In this interview with WSJ Online, she talks about her company, Martha Stewart Living Omnimedia, including its many forays into the Internet area.

That will soon mean a new site she has dubbed “Marthapedia,” or–as BoomTown likes to call it–“All Things Martha.”

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus