Kara Swisher

Recent Posts by Kara Swisher

Seesmic, Hear Me, Touch Me, Feel Me


OK, you might attribute it to being super-bored in the holiday doldrums. But, for some reason I cannot explain, I find myself strangely drawn to the videos being made about the start-up of Seesmic, the new video-sharing service that is being created by European entrepreneur Loïc Le Meur.

Up on his own loic.tv channel on YouTube, everything from checking out the company digs to working on a logo to hiring are on display, and Le Meur encourages community comments about the company’s direction. The videos are currently up to Day 57.

It’s a shameless gimmick, to be sure, but Le Meur’s French accent grows on you, and it is an interesting way to market your company, for certain (AllThingsD.com and D: All Things Digital only did one staff BBQ and Rodeo video, which is seen below).

While Seesmic is described in a lot of ways–video Twitter, video social network, video sharing tool are some examples–Seesmic’s obviously practicing what it preaches here: video blabbing that is often compelling.

(Here is a screen shot of what Seesmic looks like, which you can click on to make bigger.)


To get it all going, Le Meur (who also organizes the Le Web conference in Paris, which just took place) got a bunch of high-profile angels like former AOL head Steve Case, investor Ron Conway, FON founder Martin Varsavsky and Skype founders Niklas Zennström and Janus Friis, as well as many others, to pony up millions for Seesmic’s funding.

He and his family moved to San Francisco this past summer, and he has been ferreting away ever since on the service, which will officially debut in early spring of 2008.

Here’s Seesmic’s latest, a what-are-you-doing-for-the-holidays video of its employees:

Then again, I also kind of like the flip side–the mostly hysterical, sometimes line-crossing attack review of Seesmic by Loren Feldman of 1938 Media. Actually, although Feldman trashes Le Meur’s effort, it is just the kind of thing that would probably make Seesmic the very lively place it needs to be.

Here’s Feldman:

And here’s the video of our ATD/D BBQ and Rodeo, which focuses a lot on the marinated lamb:

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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”