CES: Comast CEO Announces 4 MegaBatman-Per-Minute Internet
“Comcast 3.0.” That was the subject of Comcast CEO Brian Roberts keynote address at the Consumer Electronics Show today. And what is “Comcast 3.0?” Well, like Web 2.0 and 3.0, it’s a marketing term–in Comcast’s case, one for its transformation from “broadband” provider to a “wideband” provider.
In 2008, said Roberts, Comcast will begin upgrading its network to offer significantly faster download speeds. “Wideband takes four channels and bonds them together and will enable speeds to go up from 12 to 16 megabits a second to over 100 megabits a second,” he explained. The technology will be rolled out to “millions” by the end of this year, with more to come–”if it’s as popular as we expect,” he added.
And it undoubtedly will be. At speeds like that, Roberts noted, you could download an HD copy of “Batman Begins” in about four minutes. “Superfast movie downloads are only the beginning,” Roberts said. “This will open a whole new world of Web-based innovation.”
A few other points worth noting:
- Roberts also announced “Project Infinity,” an effort to exponentially expand its video-on-demand programming. “Comcast will put 1,000 HD choices in every Comcast HD home by the end of the year,” Roberts said. “What satellite says they’ll offer pales in comparison.”
- Comcast is now the country’s fourth largest residential phone provider.
- Finally, he pitched Fancast.com, a new online-entertainment portal that gathers film, TV and videos scattered across the Internet in one place. “It’s the content-hungry consumer’s dream,” Roberts said. “With user-generated content, there’s the possibility of millions of choices. You’ll never want to get off the couch.”