John Paczkowski

Recent Posts by John Paczkowski

Macworld to Deliver up to Twice the Performance of Its Predecessor

When Apple uncrates a Mac Pro that delivers “up to twice the performance of its predecessor” the week before Macworld, you know the company must be planning to roll out something damn impressive during CEO Steve Jobs’s keynote address next week.

This morning Apple announced upgrades to its Mac Pro desktops and Xserve servers. Powering the new machines: one or two of the new quad-core 45 nanometer Penryn-family processors Intel announced at CES yesterday. “The new Mac Pro is the fastest Mac we’ve ever made,” said Phil Schiller, Apple’s senior vice president of product marketing. Interestingly, the company’s new Xserve is, according to the press release, Apple’s “most powerful server ever.”

Odd that Apple would announce some of its fastest and most powerful machines the week before Macworld San Francisco. Perhaps Jobs wanted to steal a little bit of buzz from CES, as he did last year with the announcement of the iPhone. In any event, the debut of these new products would seem to make it more likely that Apple will indeed announce updated MacBook and MacBook Pro laptops next week.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web