Kara Swisher

Recent Posts by Kara Swisher

Facebook: The Entire '60 Minutes' Segment

For those who missed it, here is the entire video of the piece CBS’ “60 Minutes” aired on Facebook last night, helmed by veteran correspondent Lesley Stahl.

It is not exactly the big wet kiss I was expecting the hot social-networking company would get, but it was also definitely not an ouch-that-hurts piece that could have been done.

For those who don’t know the tale, it hits all the high (and low) points of the Facebook saga, with a button-pushing efficiency that television does so well. Thus, a synopsis:

Web Wunderkind Mark Zuckerberg, who seems genetically unable to smile (unlike, say, his deeply charming sister). Harvard. Ratty hoodies and flip-flops. Mark makes a Facebook profile for Lesley (how much do we love that she blocked her boss Les Moonves?).

Next stop: Silicon Valley! Dropping out and venture funding. Toddler CEO (that one was coined by BoomTown). Crazy HQ with kooky-looking employees, one of whom you know was forced to ride a unicycle through the office by Lesley.

Big growth. Is Mark Google’s Larry and Sergey rolled into one? Inexplicably, ZERO mention of its bigger rival, MySpace, even once. Worth $15 billion?–an insane number Lesley does not question nearly enough.

Oops, Privacy! Oops, Beacon! BoomTown tsks tsks that stalkerish advertising idiocy and is asked about Mark’s qualifications as CEO (although no one cares what BoomTown thinks). Mark retorts: Hey, we need to make money. Lesley, so give the Wunderkind a break!

But here is the entire segment for your viewing enjoyment:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus