Kara Swisher

Recent Posts by Kara Swisher

Yahoo's Hail Mary at CES (in Six Parts)

Until the writers’ strike in Hollywood is over–who knew it would go on this long?–BoomTown has decided to offer suggestions about stuff to watch.

What else to watch on the day of Yahoo’s earnings call but a six-part series, taken by a hand-held camera, at CEO Jerry Yang’s keynote speech at the Consumer Electronics Show in Las Vegas earlier this month.

While we did a bit of video in our post about the event, where Yahoo unveiled some interesting new mobile and email initiatives, this video person went to town and taped the whole shebang and posted it on YouTube (which is also known in Silicon Valley as the company-Yahoo-whiffed-on-buying).

If you want to understand where and at what pace the Internet giant is going–ahead of earnings–it might be a good idea to consider this attempt to explain the revival attempts at Yahoo, which is vintage Yang.

In other words: Careful, deliberate, not prone to boldness and definitely on his own timetable. Good lord–even Yang’s mother makes an appearance!

So here it is, in all its glory (or, more precisely, all its sensible-shoesness):

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus