Yahoo No. 1 in Display Ads? Surely You Can’t Be Serious.
… I am serious. And stop calling me Shirley.
Well this is interesting, given the big news of the day. According to new research from comScore, Yahoo is the Web’s No. 1 publisher of display ads. The company’s network of sites claimed 18.8% of display ad views in November. In contrast, Fox Interactive Media claimed 16.3%, Microsoft 6.7%, Facebook 1.5% and Google 1.0%.