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Responsible companies in the adult industry such as ours have done a great deal to deter minors from accessing adult material,” according to Mr. Hirsch. “None of the search engines and portals, but particularly Yahoo and Google, has taken any significant steps in this direction. Vivid will work with any company that is ready to make it much more difficult for children to be exposed, even inadvertently, to material intended only for adults. This is not about First Amendment rights, it is about protecting children.”

–Steven Hirsch, co-founder of adult film studio Vivid Entertainment, says the search industry needs to–ahem–”erect” stronger barriers to prevent children from accessing pornography.