HD DVD: Will It Blend?
The next generation DVD format war has become a format funeral. Toshiba (6502.TO) said today it is pulling out of the HD DVD business. The company will cease production of its HD DVD players and recorders immediately and shutter the business entirely by the end of March.
“This was a very difficult decision to make … but when we thought about the trouble we would cause to consumers and our partners, we decided it was not right for us to keep going with such a small presence,” Toshiba Chief Executive Atsutoshi Nishida told a news conference, adding that Warner Bros.’ decision to back Blu-ray had made the move inevitable. “That had tremendous impact,” he said. “If we had continued, that would have created problems for consumers, and we simply had no chance to win.”
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