Shocker! Amazon Drops HD DVD in Favor of Blu-ray

Amazon (AMZN) is so far ahead of the curve it’s actually behind it. Today, the online retailer declared its support for Sony’s Blu-ray DVD format–nearly a full 24 hours after Toshiba (6502.TO) officially discontinued its rival HD DVD.

“The high-definition landscape is rapidly changing, and consumers are looking for guidance on how to make the best high-definition buying decisions,” said Peter Faricy, vice president of movies and music at Amazon.com, who apparently didn’t receive Toshiba’s HD DVD press release until early this morning. “Our customers have clearly voiced their support for the Blu-ray format. … In order to best serve our customers, Amazon is recommending Blu-ray as the preferred digital format and will continue to carry the ‘Earth’s Largest Selection’ of Blu-ray products.”