New From Google: "Google Privacy Disaster Waiting to Happen"
There’s an estimated $1 billion to be had in health-search advertising, and though Google (GOOG) won’t admit it, it’s clear the company has designs on it.
Today the search sovereign announced a pilot program with the Cleveland Clinic that will enable the health-care organization’s patients to store their health records in their Google Accounts. The clinic plans to enroll up to 10,000 patients in the program, which will allow them to securely port their medical records to their Google profiles, where they can be more easily managed and shared with doctors, labs and the like.
Of course, by making such records easier to share with medical providers, Google may be making them easier to “share” with less well-intentioned entities. Health insurance carriers. Potential employers. Online marketers. The government.