John Paczkowski

Recent Posts by John Paczkowski

Smartestphone?

March 6, 2008 at 12:00 pm PT

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Tagged with: Apple, applications, battery life, BioEnergy Solutions, Digital Daily Live, energy, Exchange, iFund, iPhone, iTunes App Store, John Paczkowski, manure, Microsoft, Pacific Gas & Electric, proxy fight, Salesforce.com, SDK, software, Spore, Steve Ballmer, third party, Yahoo

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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web