What, No Oracle Database 11g for iPhone?
We’re telling IT executives to not support it because Apple has no intentions of supporting (iPhone use in) the enterprise. This is basically a cellular iPod with some other capabilities and it’s important that it be recognized as such.”
Today’s an important one for Apple (AAPL). The company is hosting a “town hall” meeting to discuss an iPhone software roadmap. Presumably, this event will see the release of more details about the eagerly anticipated iPhone SDK, but perhaps not the debut of the SDK itself. Certainly, that’s the impression given by the invitation to the event–“Please join us to learn about the iPhone software roadmap, including the iPhone SDK and some exciting new enterprise features.” Enterprise features? Ready to eat your words, Dulaney?
But whether the SDK is released to developers today or not, this event promises to be a watershed one. Because it heralds a vast new addressable software market for developers. After all, the iPhone and iPod touch run OS X, and presumably most future iPod models will as well. Which likely means that applications written for Mac in Xcode–Apple’s development toolset–will be deployable on any OS X device. They’ll be “write once, run anywhere”–anywhere there’s OS X, that is. And word on the street has it that we may see a few of them as early as today.
The event begins at 10 a.m. PT (1 p.m. ET). Updates to follow …
- The event’s begun. You’ll find streaming video of the event here.
- The next iPhone software update will include support for Push Email, Push Calendar, Push Contacts, Global Address List, Cisco VPM, Certificates and WPA2/802.1x, Security Policies, Device Config, and Remote Wipe. Wow.
- Responding to customer demand for Microsoft Exchange on the iPhone, Apple has gone ahead and licensed ActiveSync for the device.
- Exchange will be native to the iPhone. Jobs must be muttering multiple “BOOMS” from backstage.
- Nike and Disney have been testing Exchange for iPhone and are pretty happy with it.
- Scott Forstall is now taking the stage to talk about the iPhone SDK. Apple giving developers the same tools and APIs it uses to develop iPhone apps.
- Apple took Cocoa and created Cocoa Touch, a new framework for building apps.
- The OS X kernel is the same for desktop and iPhone.
- Xcode has been expanded to support iPhone. It will code complete APIs for the iPhone SDK. (See? What’d I tell you: write once, run anywhere there’s OS X.)
- SDK includes Interface Builder and iPhone Simulator that allow developers to run their apps on their desktops. “It runs on a Mac and simulates the entire API stack on your computer,” Forstall says.
- Forstall builds a quick “Hello World” app, drops it on the iPhone and runs it. Quick and easy.
- “This is an app I just built in two minutes. But we wanted to see what we could build in two days. So we built Touch FX,” Forstall says. It’s an image editor that allows you to warp photos by pinching them.
- Forstall then demos Touch Fighter, a point-and-shoot game.
- Did I mention the SDK is available today? Good luck downloading it …
- Whoa. Travis Boatman from Electronic Arts takes the stage and demos an iPhone version of Spore. They’ve already ported 18 levels. (Hope SDK includes tool for building spare batteries.)
- Apple really pulling out all the stops on this one. Chuck Dietrich from Salesforce.com onstage now.
- Salesforce ported one of its automation tools to the iPhone, one that graphically displays how salespeople are performing against their goals.
- Next up: AOL. AIM for iPhone. Took five days to build.
- Larry Ellison takes the stage to announce Oracle Database 11g for iPhone.
- Epocrates demo. Clinical reference app for doctors.
- Ethan Einhorn from Sega up next.
- Ha! Super MonkeyBall for iPhone. “This is not a cellphone game. This is a full console game. … We had to fly in a developer to upscale the art for the iPhone,” Einhorn says.
- Jobs back onstage. Announces the iTunes App Store. “You’re a developer who just spent two weeks or a bit longer writing an application. What’s your dream?” Jobs asks. “To get it in front of every iPhone user.”
- Apps can be downloaded wirelessly or sideloaded via iTunes. “This is the exclusive way to distribute iPhone applications,” Jobs says, adding: “We are controlling distribution.” (We will control the horizontal. We will control the vertical. You are about to participate in a great adventure. You are about to experience the awe and mystery which reaches from the inner mind to… The iTunes App Store.)
- Developers price their own apps and they get 70% of the revenues they generate. Apple takes 30% for running the App Store. ” … To be clear, we don’t intend to make money off the App Store. We’re basically giving all the money to the developers, and the 30% that pays for running the store, that’ll be great.”
- Apple plans to release an iPhone 2.0 software update in June that will include enterprise capabilities, App Store, etc.
- One more thing …
- Oh, look: It’s KPCB’s John Doerr. Must be here to demo i’MRich for iPhone.
- Doerr announces the iFund for iPhone developers.
- $100 million to start. Boom.BOOM. BOOM! “That should be enough to start about a dozen Amazons, or even four Googles! … If you want to invent the future, the iFund wants to help you build it,” Doerr says.
(Spore photo courtesy Gizmodo)