QUOTED

Note how carefully this event is being orchestrated. Apple has carefully lined up a series of white porcelain plates at the far end of a shooting gallery. Each one is labeled with a known percentage of the marketplace that ‘can’t’ buy an iPhone for specific technical reasons. Annnd … plink! plink! plink! … they’re knocking them all down.”

–Apple observer Andy Ihnatko offers a concise summary of today’s Apple event.