"Like It or Not: You're in the Media Business" ATD Reader Discount
One of AllThingsD.com’s greatest friends–integral to its creation, in fact–has been Gordon Crovitz, former publisher of The Wall Street Journal and former president of the Dow Jones Consumer Media Group.
Crovitz knows a thing or two about the transition mainstream media has been making to new media and, more importantly, was never scared of the change. For us, that was critical, since he consistently said yes to our efforts to create a new kind of tech site within Dow Jones.
Tonight, he appears at a Churchill Club event called “Like It or Not, You’re in the Media Business: It’s Time to Make the Publishing Upheaval Work for You.”
Other speakers include: Neil Chase, VP of author services for Federated Media; Ken Doctor, affiliate analyst of Outsell Inc.; and Jeanette Gibson, editor-in-chief of News@Cisco (CSCO). The event is moderated by Sam Whitmore, editor of Sam Whitmore’s Media Survey.
A description of the event: “Internet technology has made you a publisher. How can you turn that into a huge win for your career and your business? Well, first you might want to study what traditional publishers have learned, and what they’re doing to transform their business. After all, they ought to know. Then look at all the commercially successful bloggers: how did they do that? Then consider Cisco Systems, one of the world’s most successful tech vendors, and why it is now a successful publisher in its own right.”
It takes place tonight, starting at 6 p.m. for dinner, followed by the program at 7 p.m. at the San Mateo (Calif.) Marriott.
Best of all, friends of AllThingsD.com can save $15 off the general rate of $82 by using the discount code here when registering in advance. After inputting your name badge information, you will be shown a payment screen where you can input the discount code: gAllThingsD. If you encounter any difficulties in registering online, email your name, title and company to the Churchill Club at email@example.com.
BoomTown video on this interesting topic to come, of course!