John Paczkowski

Recent Posts by John Paczkowski

'Feeling Lucky?' Didn't Think So …

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Google announced the first major layoffs in its 10-year history Wednesday – at DoubleClick, the online advertising company it bought last month for $3.24 billion. About 300 of DoubleClick’s 1,200 U.S. employees were sacked or reassigned to “transitional” roles. “As with many mergers, this review has resulted in a reduction in headcount at the acquired company,” a Google spokesman explained. “We are confident that our combined organizational structure, along with the skills and experience of our new colleagues, will allow us to continue to offer great products and services to our customers.”

Well, at least they’re describing it as “a reduction in headcount” and not a “rightsizing,” “resource realignment” or “shifting of jobs to lower-cost areas” …

In addition to releasing nearly a quarter of DoubleClick’s workforce back into the wild, Google is selling off the company’s Performics search marketing business. Performics facilitates ad placement within Google’s search results, so unloading it should put to rest concerns about potential conflicts of interest. “It is clear to us that we do not want to be in the search engine marketing business,” Tom Phillips, the Google director overseeing the DoubleClick integration (and former Spy magazine publisher), wrote in a post to the Google Blog. “Maintaining objectivity in both search and advertising is paramount to our mission and core to the trust we ask from our users.”


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work