Kara Swisher

Recent Posts by Kara Swisher

Hey, We Like Our Soothing Marimba Intro Riff!

I meant to get this very funny video about the Web sites of financial publications–from Current TV, by Viral Video Film School–posted sooner, as it made me spit up my coffee several times.

The shaggy Brett Erlich perfectly reviews the sites for the Web 2.0 crowd, making fun of WSJ.com’s soothing video intro music, and the online video stars on Forbes and Fortune (one of whom, Fortune Editor-in-Chief Andy Serwer is an old classmate of mine, in fact).

The best bit is his take on the “Information Highway Traffic Jam” at the end among all us MSM types, driving like teens gone wild on the digital freeway.

Here’s the video:


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer

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