John Paczkowski

Recent Posts by John Paczkowski

Yang's Golden Rule: "Do Unto Others as Microsoft Would Do to Yahoo"

yang_decker_spree.jpgYahoo (YHOO) isn’t letting the looming threat of a Microsoft (MSFT) acquisition ruin its own acquisitive appetite. This morning the company announced plans to purchase Web analytics outfit Tensa Kft, better known as IndexTools. Yahoo expects the purchase to bolster its current analytics offerings, which haven’t evolved much since it inherited Keylime Software’s paid-search management tools as part of its 2003 acquisition of Overture.

IndexTools “will give our customers tools for monitoring and analyzing Web sites and marketing campaigns, providing valuable insights into key metrics, traffic patterns and performance,” Bassel Ojjeh, head of Yahoo Strategic Data Solutions, wrote in a post to Yahoo Anecdotal. “And that means consumers are more likely to see marketing content that’s engaging and relevant.”

One would hope so. Because at this point, Yahoo doesn’t need to simply distinguish itself from Google (GOOG) Analytics. It needs to catch up to it.


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”