John Paczkowski

Recent Posts by John Paczkowski

Yahoo Still Not the World's No. 1 Brand

No big surprise here. Google is the single most powerful brand in the world. Though it did little promotional advertising, the company for the second consecutive year claimed the top spot on Millward Brown Optimor’s annual BrandZ™ Ranking–a list of the top 100 most powerful global brands.

According to the market research firm’s assessment of financial performance and consumer sentiment, Google’s (GOOG) brand alone is worth some $86 billion–$14.6 billion more than GE’s (GE) and $15.2 billion more than Microsoft’s (MSFT). Impressive. Especially since that $86 billion represents a 30% jump from 2007.

That said, Google is not the big winner in the year-over-year increase in the tech brand-value competition. That honor belongs to Apple (AAPL), whose brand grew in value by 123%.

The big losers? No surprises here, either. Yahoo’s (YHOO) brand slipped 13% in value year-over-year, Motorola’s (MOT) 30%.


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

Latest Video

View all videos »

Search »

The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald