QUOTED

My main concern is, as the largest animal-rights organization in the world, it’s our job to introduce the philosophy and hammer it home that animals are not ours to eat. I remember saying I would be much more comfortable promoting eating roadkill.”

—Lisa Lange, vice president of People for the Ethical Treatment of Animals, comments on the organization’s decision to offer a $1 million prize to the “first person to come up with a method to produce commercially viable quantities of in-vitro meat at competitive prices by 2012.”