Kara Swisher

Recent Posts by Kara Swisher

Advertising, of Course! Not.

Here is a BoomTown video rant on online advertising, which I spewed at a Web 2.0 Expo Web2Open event I did Wednesday.

I am talking quickly since it was a “speed-Q&A” session, where five of us moved from table to table and quickly answered questions shot at us from the people gathered at each.

They were split into like-minded groups–developers, designers, business types.

This video was shot on a Flip camera, the kind BoomTown uses for our own riveting videos, by tech writer David Spark.

Excuse the mysterious Ray-Ban look–the shades are prescription and I left my regular glasses at home. (Also, I was trying to avoid intimacy in this speed Q&A thing!)

Here Spark is asking me about my bête noire in the Web 2.0 space–lack of specifics about monetization.

I always get annoyed by the same stock explanation from entrepreneurs when I ask about it: “Advertising, of course.” But when I then ask for more detail and actual results, that’s where things always get a little fuzzy.

I also talk about the need for Web 2.0 wunderkinds to be scrutinized just the same as any business leader, rather than worshipped by a slavish press.

Hence, my rant:

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik