Kara Swisher

Recent Posts by Kara Swisher

Advertising, of Course! Not.

Here is a BoomTown video rant on online advertising, which I spewed at a Web 2.0 Expo Web2Open event I did Wednesday.

I am talking quickly since it was a “speed-Q&A” session, where five of us moved from table to table and quickly answered questions shot at us from the people gathered at each.

They were split into like-minded groups–developers, designers, business types.

This video was shot on a Flip camera, the kind BoomTown uses for our own riveting videos, by tech writer David Spark.

Excuse the mysterious Ray-Ban look–the shades are prescription and I left my regular glasses at home. (Also, I was trying to avoid intimacy in this speed Q&A thing!)

Here Spark is asking me about my bête noire in the Web 2.0 space–lack of specifics about monetization.

I always get annoyed by the same stock explanation from entrepreneurs when I ask about it: “Advertising, of course.” But when I then ask for more detail and actual results, that’s where things always get a little fuzzy.

I also talk about the need for Web 2.0 wunderkinds to be scrutinized just the same as any business leader, rather than worshipped by a slavish press.

Hence, my rant:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus