Kara Swisher

Recent Posts by Kara Swisher

MicroHoo: BoomTown's Favorite Email Haiku Analysis


BoomTown gets a lot of emails from Web players, big and small, commenting or, more typically, griping on whatever tech topic is hot that day.

And yesterday, after Microsoft (MSFT) abandoned its takeover bid for Yahoo (YHOO), it was like Christmas in July–our mailbox was packed.

But one stood out above all, from a person who shall remain nameless. This person has been around the block so much, he/she could be an Internet beat cop.

Like some Web 2.0 haiku combined with David Mamet-like dialogue, it encapsulates the situation going forward better than I ever could.

(By the way, for those needing a key: YHOO and Y is Yahoo; NWS is News Corp.; FIM is Fox Interactive Media, a division of News Corp.; GOOG is Google; MSFT is Microsoft; Jerry is Yahoo CEO Jerry Yang.)

Here’s the note:

Big drop in stock Monday (yhoo)
Simultaneous negotiations between y+nws, y+aol, y+goog
NWS+MSFT (nws trying to punt FIM to someone)

Y gets deal w/someone and msft comes back with an alternative.
That’s if Jerry survives the onslaught.”

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus