Kara Swisher

Recent Posts by Kara Swisher

The Book on Facebook?


While there have been not-so-nice insider books about Facebook, the first major deal to chronicle the rise of the social-networking phenom has been signed by Fortune magazine’s David Kirkpatrick (pictured here).

Titled “The Facebook Effect,” the tome will be (glacially) published in September of 2009 by Simon & Schuster, which noted in a statement that it “will chronicle the amazingly rapid rise of this company as well as the impact it is having on social life, politics, business and even international relations.”

Ah yes, peace in our time via The Wall!

Facebook and its CEO, Mark Zuckerberg, have agreed to cooperate, said Kirkpatrick, who has written several pieces in Fortune on the much-hyped start-up that have been largely laudatory.

The book, said Kirkpatrick in a phone chitty-chat with BoomTown (while I froze at Little League practice in the-coldest-winter-I-ever-spent-was-a-summer-in-San Francisco) will also not necessarily be tough, but look at the ways Facebook has been the latest to profoundly impact the online industry.

“This is a company that is changing the way we use the Web, and I want to look at where it is going and what it could become,” said Kirkpatrick.

I like a positive attitude, although my book on Facebook–which I have dinged for a lot of stuff over the last year, from its kooky $15 billion valuation to its still-nascent ad business–would have been titled: “There Must Be a Pony in Here Somewhere.”

Oops! That was actually the title of my second book on AOL, the Facebook of Web 1.0, which chronicled the near-collapse of the company after its disastrous merger with Time Warner (TWX).

That, of course, came like winter follows fall after the first I did, “aol.com,” which told the story of the stunning rise of the online pioneer.

Actually, now that I think about it, it still might work for Facebook!

I kid, David, I kid! Good luck!

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— Kara Swisher and Walt Mossberg, in their farewell D post