Ask CEO Might Want to Look Up Definition of “Innovation” in the Dictionary.com
In case you were wondering, Ask.com (IACI) is committed to becoming a viable competitor in a market overwhelmingly dominated by Google (GOOG) and Yahoo (YHOO).
It has not, as CEO Jim Safka vehemently points out in an interview with Forbes today, ceded the search battle to anyone. “It’s horses–t,” he told Forbes.com. “It’s categorically not true. We’re more committed to our algorithm and engineers than ever. While Yahoo and Microsoft are paralyzed by trying to figure out what’s happening to their companies, we’re trying to figure out what’s next in search. You’re going to see more innovation coming out of Ask then ever before.”
The first evidence of that “innovation”? Ask’s acquisition of that paragon of innovation Lexico Publishing Group LLC, the owner of Dictionary.com, Thesaurus.com and Reference.com. With Lexico’s properties in its pocket, Ask expects to expand its audience to more than 145 million unique monthly users–an increase that the company claims would make it the ninth-largest Web property globally. Whether the company means among all users or just married women primarily living in the South and the Midwest remains to be seen …