Amazon Heading Higher; Goldman Adds to Buy List

Amazon (AMZN) shares this morning are getting a boost from Goldman Sachs analyst James Mitchell, who added the stock to the firm’s Americas Conviction Buy List, and upped his price target to $98 from $75. “Based on a measured online-offline strategy; Prime, Kindle, and mobile tapping pent-up demand; and share gains in a growing market, we estimate it can sustain 20%-plus/year unit growth over 5-10 years,” Mitchell wrote in a research note this morning.

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