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QUOTED

May 20, 2008 at 4:03 pm PT

Nobody messes with anyone in the tech industry the way Apple has messed with Microsoft. It’s the first time I’ve ever seen a major national campaign that disparages a competitor, and the competitor just sits back and takes it. If somebody tried to do that to Oracle, you wouldn’t be able to find the body.”

–Analyst Rob Enderle on Apple’s “I’m a Mac, You’re a Dork” campaign

Tagged with: advertising, Apple, John Paczkowski, Microsoft, Oracle, quoted, Rob Enderle, shorty

comments so far. Add yours.

Richard Frisch

Microsoft is rapidly becoming irrelevant in the consumer market. It is squeezed between UMPCs running Linux or low-cost XP (a commodity product today) on the bottom, Apple on the top and Google and other service providers in-between. They have dropped the ball by trying to make Vista, an OS designed for business, work in the consumer market. Unfortunately for Microsoft businesses are not keen on Vista either. If not for their server products they would be in serious trouble.

Can IBM’s (oops, I mean Microsoft’s) dominance of the business market place continue or will they become irrelevant there as well?